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TV buyers extending in to digital has been highly tactical to date as they look to replicate the TV experience. In 2018, as OTT continues to offer more opportunities to reach an audience, buyers will take a more strategic approach.” —Anthony Greene, Director of Video Strategy, Gamut Cross-Screen Goes Mainstream “In 2018, based on our new buyer research coming out in January, we are confident that there will be an increase in adoption and spend across cross-screen platforms for digital video advertising and linear TV. Last week I created and ranked 50 videos for my store and I already made 23 sales from the video traffic!
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